Elegant, Timeless, Personalised Pieces

Designed to crown you in grace, beauty and joy.



Bought this for a friend for her birthday. She teared up when she saw the gift! Your business is impacting more lives than you know. 

Venus, Graphic Designer & Content Creator @ohvl, purchased "Let Go | Let God" Cuff in rose gold

I sweat profusely. All the time. So stainless steel jewellery is my saving grace. I wear my bracelet as I shower and it still looks perfect. 

Su Sian, Packaging Designer & Calligrapher, purchased Bar & Chain Bracelet customised with the words "Compassion | Pride"

I am SO in love with this! I am wearing it again today. I think I'll just wear it everyday.

Wan Ting, HR Advisor & Lettering Artist @tingthepro, purchased a customised cuff with the words "It is well with my soul | Even so"

I have always wanted a Cartier bracelet but it was too unaffordable, so when I saw your products, I was really happy!

Aishah, purchased "Gratitude" Cuff customised with her name

Beautiful. I am very excited to have this bracelet with my Mother's name on it. I miss her and when I look at it I think of her.

Cairo, works at Mak Doner Lebanese Restaurant, purchased a customised cuff with the words "Karema"

Boldness & Gentleness

We wish to empower you to be bold enough to chase your dreams, yet remain soft and gentle to learn from everything that comes your way.


SOAMI (pronounced sow-me) is a Singaporean brand founded by Mindy Chow. We aim to crown our customers in grace, beauty and joy.

Follow us @SOAMI.CO



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