New Arrivals

Testimonials

Bought this for a friend for her birthday. She teared up when she saw the gift! Your business is impacting more lives than you know. 

Venus, Graphic Designer & Content Creator @ohvl, purchased "Let Go | Let God" Cuff in rose gold

I sweat profusely. All the time. So stainless steel jewellery is my saving grace. I wear my bracelet as I shower and it still looks perfect. 

Su Sian, Packaging Designer & Calligrapher, purchased Bar & Chain Bracelet customised with the words "Compassion | Pride"

I am SO in love with this! I am wearing it again today. I think I'll just wear it everyday.

Wan Ting, HR Advisor & Lettering Artist @tingthepro, purchased a customised cuff with the words "It is well with my soul | Even so"

I have always wanted a Cartier bracelet but it was too unaffordable, so when I saw your products, I was really happy!

Aishah, purchased "Gratitude" Cuff customised with her name

Beautiful. I am very excited to have this bracelet with my Mother's name on it. I miss her and when I look at it I think of her.

Cairo, works at Mak Doner Lebanese Restaurant, purchased a customised cuff with the words "Karema"

Boldness & Gentleness

We wish to empower you to be bold enough to chase your dreams, yet remain soft and gentle to learn from everything that comes your way.

About SOAMI

SOAMI (pronounced sow-me) is a Singaporean brand founded by Mindy Chow. The core of SOAMI is to eradicate medicine. We are soul doctors - kinda. We prescribe happiness, hope, love, freedom, peace and wholeness.

Follow us @SOAMI_

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