It's designed to look like you're stepping into someone's home - cosy and welcoming. Customers can pick up jewellery pieces for a closer look, unlike the usual set up of jewellery stores, which is cold and intimidating, with jewellery kept in glass cases.

Inside, the jewellery is displayed creatively. Some are showcased on trellises, others in vintage cupboards, so one might feel as if one were rummaging through grandma's old cabinets.

By offering engraving services on almost all of its products, it distinguishes itself from its competitors, adding a personalised element that's perfect for a gift.

If you're thinking about getting someone you love a piece of jewellery with a meaningful word or initials stamped onto it, this is the place to visit. With its cosy interior and wide variety of beautiful keepsakes to choose from, you can definitely impress your special someone with a personalised trinket that you can have a hand in (literally!!).

The first thing I got was a gold LUMI band (which is my favourite) and it has my name engraved on it. I also got the ALETHEIA Bar + Disk necklace with my name on it and on the little disk there's a little J. I just think that it is so precious. And because I love it so much, I got my sister and her partner the same rings. I really recommend these rings. I love them.

I'm a lazy girl who wants to look good so their minimalist chic pieces are PERFECT - it goes with everything so I don't have to use my brain to think about how to match my fit. Thanks for making luxury accessible, SOAMI!