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Brand Story

"Growing up, I have come to learn that people always need affirmation.
I have known too many people whose breakthrough journeys involved clinging
on to a word or a phrase. 

The problem is, in a culture where words are exchanged so quickly and carelessly,
it is easy to forget the good things that have been said to us. I have tried pasting
post-its and making post cards at my work space, but when I am out and about I
forget about them. So I sought to find a more tangible way to store the important
heart words in a visible place. 

One day, while traveling, I came across a kind craftsman in a crafter's market 
who engraves names onto jewellery. I asked if he could carve a personal reminder on a simple bangle for myself. He did a beautiful job and I was so touched by how
something so simple could have such a powerful impact on me. In that moment,
I realised I could physically wear love, promises, goals, dreams, truths..
That saw the beginning of SOAMI, and the rest is history."

- Mindy Aletheia Chow, Founder of SOAMI


SOAMI is a homegrown brand that was born out of a desire to encourage people to live intentionally. We seek to empower people to gift words of life that would bring comfort and joy to others.

Our classy, timeless pieces are made of stainless steel and dipped in 18k gold. We offer a wide engravable range which is designed for you to engrave a name, a memory, a seasonal reminder.
All items are packaged in our ready-to-gift SOAMI box, beautifully sealed with an English ribbon.

At SOAMI, it is about inspiring kindness and grace into the way we think, give, live and love.

SOAMI (pronounced sow-me) is a word blend of the phrase 'So am I'.
SOAMI was founded by Mindy Aletheia Chow, in November 2016
and the site was officially launched in February 2017.